Character Count Limits (Update 2023)

Welcome to this comprehensive guide that will provide you with up-to-date information on character limit counts for various popular social media platforms and other online communication channels in 2023. Whether you’re a blogger, marketer, or social media enthusiast, understanding the optimal length for your messages can be crucial for engaging your audience effectively.

This article will equip you with the latest character count limits for different platforms and provide tips on how to easily calculate the character count of your text using online tools. So, let’s dive in and discover the ideal character limit for your online content.

What is a Character Count Limit?

A character count limit is the maximum number of characters that can be included in a post, tag, message, or username on social media or other online platforms. These limits are put in place to ensure that content remains concise, easily digestible, and visually appealing.

Exceeding the character count limit can result in truncated content, lower engagement, and decreased visibility. It’s important to keep these limits in mind when crafting online communication, as adhering to them can help to maximize impact and reach on social media and other online platforms.

Fortunately, there are online tools available to help you stay within the character count limit for each platform. Our Character Counter tool is a great option to quickly and easily calculate the length of your text.

Simply copy and paste your text into the tool, and it will automatically count the number of characters with and without spaces, as well as the number of unique words. With this information, you can easily edit your content to fit within the specified character count and optimize your online communication.

Character Limits

As a blogger, marketer, or social media enthusiast, you may have encountered character count limits on various online platforms. These limits are put in place to ensure that content remains concise and visually appealing. To help you stay informed, we have compiled tables of the most popular platforms’ character count limits for 2023. These tables will provide you with a quick reference to ensure you stay within the allowed limits and optimize your online communication for maximum engagement and visibility.


Title tag (SEO)50-60 characters
Title tag (Google My Business)Up to 244 characters
Meta description tag155-160 characters
Google Ads text ad headlineUp to 30 characters
Google Ads text ad descriptionUp to 90 characters
Google Ads responsive search ad headlineUp to 30 characters (up to 15 headlines can be added and rotated)
Google Ads responsive search ad descriptionUp to 90 characters (up to 4 descriptions can be added and rotated)
Google Ads display URLUp to 35 characters
Google Ads path fields (in display URL)Up to 15 characters each (2 fields available)
Google My Business descriptionUp to 750 characters


Tweet280 characters
Username / Handle15 characters
Profile Name20 characters
Bio160 characters
DM10,000 characters
Twitter Card TitleUp to 70 characters
Twitter Card DescriptionUp to 200 characters
Twitter Card Image Alt TextUp to 420 characters


Post63,206 characters
Username / Page Name75 characters
Caption2,200 characters
Comment8,000 characters
Link Description30 characters (minimum) – 200 characters (maximum)
Event Title60 characters
Event Description125 characters (minimum) – 5,000 characters (maximum)
Messenger Bot Text640 characters


Caption2,200 characters
Username30 characters
Name/Display Name30 characters
Profile Bio150 characters
Hashtags30 hashtags per post
IGTV Title75 characters
IGTV Description2,200 characters
Reels Caption2,200 characters
Story Text2,200 characters


Summary2000 characters
Company update700 characters
Company name100 characters
Recommendation3000 characters
Personal name20 characters
Job title100 characters
LinkedIn article headline100 characters
LinkedIn article body40,000 characters


Video title70 characters
Video Description5000 characters
Playlist title60 characters
Tags500 characters
Video length12 hours
Maximum file size128 GB or 12 hours
Maximum resolution4K (4096 x 2160 pixels)
Video formatMP4, MOV, AVI, WMV, FLV, 3GP, MPEGPS, WebM


Description500 characters
Profile name20 characters
Pin title100 characters
Pin description500 characters
Board name100 characters
Board description500 characters


Repository name100 characters
Username39 characters
Commit Message50/72 rule
50 character + blank line + 72 characters
122 character
Git File name4096 characters
Branch name255 characters
Organization name39 characters
Issue title255 characters
Pull request title255 characters
Pull request description65536 characters