How to host an Instagram giveaway?

Host an Instagram giveaway in the following steps::

  1. Decide on the prize and number of winners.
  2. Set participation requirements (e.g., follow, like, tag friends).
  3. Design a catchy giveaway post using our free template.
  4. Publish the giveaway image on your Instagram feed.
  5. Use an Instagram Comment Picker to select winners.
  6. Announce the winner(s) through a post, story, or comment.
  7. Analyze the contest's performance and results.

If you have any questions or need further assistance, don't hesitate to reach out to us.

Instagram giveaway rules

If you decide to host a giveaway on Instagram, there are some key points you should consider:

Make sure you have clear rules for your giveaway. Specify who is eligible to participate, for example, based on age restrictions or place of residence. Also, state how participants can join, like by leaving a comment or liking the post, and how and when the winner will be chosen.

Instagram's guidelines on what conditions you can set for participants to join the giveaway can be vague. They state: "You must not inaccurately tag content or encourage users to inaccurately tag content." For instance, they mention you shouldn't encourage people to tag themselves in photos they're not in, something which isn't even possible on Instagram nowadays.

Ensure your giveaway adheres to the laws and regulations of your country or region, especially concerning the prizes you're offering. Consider issues like tax regulations and specific rules for certain prizes.

It's important to note that Instagram is not affiliated with your giveaway. This means everyone should be aware that Instagram does not sponsor or organize your giveaway. You can make this clear by adding a disclaimer to your Instagram post, such as: "This giveaway is in no way sponsored, endorsed, or administered by, or associated with, Instagram."

Lastly, if you use Instagram for your giveaway, you are solely responsible for everything that happens. Instagram won't assist you in organizing your giveaway. It's always a good idea to check the official rules and guidelines of Instagram and seek legal advice if needed, especially if there are big prizes or a large number of participants.